A few key components of your brand aesthetic are your artist name and logo, typefaces, your style of writing on social media, the look of your visuals and the kinds of collaborators and artists you choose to associate with. Think about how artists that inspire you present themselves on social media. hat fonts do they use? What goes into their visuals? Who are they connecting with online?
Keep your brand in mind at all times and centralize your music promotion efforts around a unified sound, message, look and feel.