But how could anyone think it could be over? The internet is now more potent than ever. It has not only sparked but fully captured the imagination, attention and productivity of more people than at any other point before. Never before have more people been dependent on, embedded into, surveilled by, and exploited by the web. It seems overwhelming, bedazzling and without immediate alternative. The internet is probably not dead. It has rather gone all-out. Or more precisely: it is all over!