Use the Word Edit Distance comparison when matching multi-word String values (such as full names) that may be similar, but which would not match well using character based matching properties such as Character Edit Distance or Character Match Percentage. For example the values "Joseph Andrew Cole" and "Joseph Cole" could be considered as fairly strong matches, but they have a Character Edit Distance of 6, and a Character Match Percentage of 63%, indicating a fairly weak match. The same two values have a Word Edit Distance of only 1, however, which may be backed up by additional comparisons matching the first few and the last few characters to indicate a possible match.