SoundCloud was established in Berlin on August 27, 2007, by Swedish sound designer Alexander Ljung and Swedish electronic musician Eric Wahlforss, and the website was launched on October 17, 2008.[15] Later that year, Rapper Kid Cudi posted the video for his Soundtrack 2 My Life track, then got replaced to YouTube in 2012. It was originally intended to allow musicians to collaborate by facilitating the sharing and discussion of recordings, but later transformed into a publishing tool for music distribution.[16] According to Wired magazine, soon after its inception, SoundCloud began to challenge the dominance of Myspace as a platform for musicians to distribute their music.[16]