"To be fair, the labels typically work in good faith to get those rights extended, and don't look to take unnecessary financial advantages because they know we're all in it together for the long run," he explains. "Moreover, there are times when an initial license, depending on who your music consultant is/was, can cover 'future or now unknown platforms.' This generally is a good faith gesture and eliminates the need to go back to the record label and music publisher for extended terms/uses on new platforms."