Unlike IT industry storage products that are rack mounted and have loud cooling fans, the Blackmagic Cloud Store is an elegant vertical design that's portable. It's also whisper quiet so it can be used on location. Internally it has an array of flash memory cards working in parallel for speed and data protection. There are even 2 redundant power supplies! The four 10G Ethernet ports operate as a switch so you can connect four separate computers. There is also an HDMI monitoring output so you can watch a live graphic view of the storage operating on a TV or monitor. It can even be maintained and repaired!