The Council for Credential Innovation (CCI) is composed of senior leaders charged with driving non-degree credential strategy at the unit or campus level, and key thought leaders from other nonprofit organizations and companies that are actively contributing to the development of the alternative credential space. Each UPCEA member institution has the opportunity to identify a representative to the Council for Credential Innovation. The Council and its leadership focus on leveraging the strategic potential of non-degree credentials and non-credit education and training to transform institutions of higher education as well as the talent marketplace.