The development of memory cards was driven in the 1980s by the need for a floppy-disk-drive alternative, having lower power consumption, less weight, and reduced volume in laptops. The Personal Computer Memory Card International Association (PCMCIA) was an industry association created in 1989 to promote a standard for memory cards in PCs. The specification for PCMCIA type I cards, later renamed PC Cards, was first released in 1990.[26][27]