I believe as a developer who's paying 30 cents on the dollar to a platform for a game that I may have spent five years and $20 million making, it's a hard pill to swallow. And I think, ultimately, games are overpriced. I believe that $60 game is a $60 game because 30% of it is going to the platform holder. And then another 30 to 40% of it is going to the ridiculous marketing spend..."