Not much is known about the development of the Gizmondo port. However, new cover art had been made for the port,[7] indicating that development was going smoothly. However, the Gizmondo itself was quickly becoming one of gaming's biggest commercial disasters. Tiger Telematics had invested heavily in promoting the handheld console, including a massive celebrity party at London's Park Lane Hotel, and ambitions to compete against Nintendo and Sony leading to heavy journalist expectations. It had even opened a flagship store exclusively for the Gizmondo at 175 Regent Street.[8]